OUR STORY
We had bigger things in mind.
A skincare brand that became a body wash brand. Not by strategy. Because a baby was coming.
A baby
was
coming.
In 2018, Pine & Co began experimenting with formulations across a broader skincare range: shampoo, body wash, serums. The focus was wide. The direction was still being tested.
Then, in 2020, a co-founder's wife became pregnant. The question changed. Not what the market needed. What a newborn's skin needed. What we would genuinely be comfortable using on new skin, every single day, from the very first bath.
Everything narrowed. The experimentation that had been spread across a full skincare range found its purpose. Body wash. We took what we had learned and built something worth trusting.
The answer was body wash. So that is what we made.
1
Year of formulation
One of our two co-founders, a cosmetic scientist, spent a year developing the formula. Gentle enough for a newborn. Antibacterial. Made for daily use.
2
Products at launch
Spring and Summer. The first two body washes. Ready by the time our daughter came home. She has used them ever since.
2020
Formally into the world
Pine & Co incorporates and opens to the public. The body wash made for one newborn begins finding its way into the lives of many.
THE MAKING OF IT
A year to
get it right.
The brief was specific. Delicate enough for a newborn. Antibacterial. Good and gentle enough for everyday use.
"Our daughter used them since her very first day home."
WHERE IT WENT FROM THERE
Made for one.
Found by many.
Over the years, our growth has come almost entirely through word-of-mouth. We see this as the truest test of whether a product deserves its place in the market. We stand firmly behind our artisanal formulations, but it matters more that our customers do too.
THE FULL RANGE TODAY
Made well. Used daily.
Growth should never cost you your honesty.
Real people. Honest formulation. Honest pricing. We do not intend to lose it.
We started with two body washes and a very specific reason. That reason has not changed. Neither has the standard.
If Pine & Co has found its way into your bathroom, we are glad. We hope it stays there.
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