PINE & CO

Our Origins

In 2018, PINE & CO was founded with a clear purpose: to create formulations that are truly genuine, designed for families, for daily life, and for the care that fills every home. The journey began when one of our founders needed a body wash that was gentle enough for his newborn daughter, effective, safe, and carefully crafted for everyday use.

Every body wash we create reflects the same genuine care and attention. Our formulations are trusted not only by families but also by other brands who turn to us to develop products that meet the same exacting standards.

Each bottle is a testament to this commitment, a promise of genuine quality, thoughtful design, and care that can be felt, shared, and relied upon every day.

Our name comes from our dedication to reliability, nature, and inclusivity. “Pine” represents our desire to bring natural, reliable, and multi-functional body washes that are timeless and for use through all seasons in life. “Co” stems from our love of collaborative work and inclusivity in our offerings and actions. Our products are by Us with You in mind.

Protect, Nourish, Restore

These are the three fundamental pillars of our body washes. Not only do they contain naturally antiseptic plant-based ingredients, they also effectively and gently cleanse your skin while nourishing it, and restoring its natural moisture barrier. We embrace nature to keep you safe.

R&D in Singapore

We are passionate about crafting exceptional body washes using only the finest natural ingredients sourced from around the world. Our commitment to our core principles means that we prioritise safety, efficacy, and sustainability throughout every step of the formulation process. Not only do our products deliver outstanding results, but they also provide a truly delightful sensory experience that leaves you feeling refreshed and revitalised.